To be the first-choice supplier of complete cabinets and components to the industry by applying skills, experience and technology; always exceeding customers’ expectations through excellence in craftmanship and service.
To continuously build and increase our position in the cabinet and component market by:
Continuing to source raw materials from environmentally responsible suppliers to ensure competitive prices, outstanding quality and value for money;
Continuing to invest in production capacity through technologically advanced equipment, processes and systems to ensure efficiency, consistency, value adding, improved lead times and quality;
Continuing to create opportunities for skills development on all levels to ensure technical competence and improved performance, confidence, dedication and realisation of potential;
Growing our culture of integrity, open communication, creativity and development of solutions – ensuring mutually beneficial partnering with our customers, suppliers and staff;
Continuing to develop a product range in line with global trends, ensuring finishes that will be relevant for years to come.